Hoka One One to make its mark in the apparel industry

Known for their bold footwear performance designs for athletes and their innovations, Hoka One One has partnered with fabric developers to create an inclusive collection of high performing shirts that cater to the male and female athletes associated with various sports and practice in various conditions. This partnership facilitates Hoka to venture into the apparel space after years of catering in the footwear market.

Hoka turned to Polartec as its premium next-to-skin provider for its initial collection. The company chose Polartec Power Dry for its premium performance apparel due to its lightweight feel and sweat-wicking, fast-drying properties.

Polartec’s Power Dry which claims to have the most advanced next-to-skin moisture magnetic fabric comprises a bi-component knit that maintains high breathability and has the ability to soak moisture away from the body and transfer it to the outer surface for rapid evaporation during various activities. This enables the user to keep dry and maintain comfort at all times.

The company urges its consumers to see and feel why Hoka chose two versions of Polartec Power Dry across nine hybrid designs for men and women performance shirts. Each of these shirts has been designed to be extra light, provoke visual interest and drape comfortably over the skin. To add heavier value each shirt is primarily made of recycled content and treated with Polygiene for paramagnet odor resistance.