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Hoka exploring the clothing and accessories market

YarnsandFibers News Bureau 2020-03-09 09:44:07 – USA

Footwear brand Hoka One One is launching its first clothing and accessories range on the back of rapidly rising sales.

In its latest reported quarter, revenue jumped 63.6% to $93.1 million.

The collection includes performance tops, tights, woven shorts, socks and hats, plus lifestyle pieces for casual wear.

Hoka has partnered Primaloft for its Unisex Puffy Jacket, with insulation made with 100% post-consumer recycled content, and with Polartec for its Power Dry fabric, which consist of at least 50% recycled fibres.

Wendy Yang, president of Hoka, said: "We believe no athlete should have to choose between technology designed for high-level performance and a comfortable fit and feel.”

The apparel and accessory lines were designed using feedback from a survey sent to customers in 2018, which received 4,000 responses.

Source: Sports Textiles

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