The new H&M Rewear platform, backed by London-based Resale-as-a-Service (RaaS) technology startup Reflaunt, is a "one-stop digital customer to customer (C2C) resale destination."
Customers in Canada can buy and sell pre-loved fashion goods, and interestingly, any piece of apparel from any brand, not only H&M, can be added to the site.
H&M Canada's country manager, Frederic Tavoukdijian, said that they aim to give a place for Canadians to become active participants in circularity and find new homes for clothing from any brand in their wardrobe. H&M Canada will be the first market to introduce Rewear because it is a Canadian initiative.
The platform, which will be launching on September 7, is H&M's latest foray into the fast-growing resale industry. In recent years, the company has introduced rental, repair, and re-commerce activities.
Geraldine Maunier-Rossi, H&M Canada's head of marketing, said that they believed it was necessary to provide a second option for their consumers to recycle their clothing, even though they offer garment collection in their stores,” said.
The new platform includes the ability to search H&M products directly by entering the product number found on the care label; picture retouching on all listings to create a "premium visual experience"; and a price recommendation algorithm to help sellers improve their chances of selling successfully.
A weekly report covering market and price information on the entire chain of polyester along with online access to daily polyester chain prices.
One-time reports that are issued annually cover the demand and supply trends in individual products including polyester, nylon, acrylic, viscose, and cotton.
One-time reports that are issued annually cover the demand and supply trends in the individual country's natural and manmade fiber/filament industries.
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