H&M to launch new collection Conscious Exclusive made from Bionic

YarnsandFibers News Bureau 2017-04-20 16:00:00 – Stockholm

H&M, a Swedish fashion retailer to launch on April 20 its latest ‘Conscious Exclusive 2017’ collection made from Bionic, a recycled polyester made from plastic shoreline waste as well as other sustainable materials including, organic cotton, organic silk, and recycled polyester tulle in 160 stores worldwide.

For womenswear, products comprise of clothes, bags and other accessories. One such item, the Pleated Long Dress, is made from recycled polyester Bionic. This long, sleeveless dress is available in a powder beige color that gives a sense of lightness for its wearers.

In Indonesia, this new collection is only available at the Grand Indonesia Shopping Mall, Central Jakarta, with the starting price of Rp 449,000 ($33).

H&M’s head of design and creative director Pernilla Wholfahrt in a press release said that for the design team at H&M, this year’s ‘Conscious Exclusive’ is a chance to dream and create pieces that are both quirky and beautiful.

In addition to womenswear, the ‘Conscious Exclusive 2017’ also boasts relaxed formal wear for men and, for the first time, kids’ pieces.

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