hector-bellerin-sustainable-clothing
The new face of the H&M collection is a football player, Héctor Bellerín. The collection aims to combine ‘sustainability and style’ and it includes 90’s inspired silhouettes like oversized shirting, graphic sweatshirts and utilitarian parkas.
Bellerín showed keen interest in every stage of the design process. London-based, Arsenal player, Héctor Bellerín is very famous for his personality and style among his fans and he also made an appearance for Louis Vuitton last year. Bellerín talked about his quarantine period where he spent a lot of time going for a walk, getting inspired by plant patterns and the earthy tones of nature. He wanted the collection to be comfortable and light in feel. He seems to be a sustainability enthusiast and prefers going to charity shops and second-hand shops to buy his clothing. He also expressed his desire to pursue a sustainable design course.
Ross Lydon, Head of Menswear Design at H&M, says Bellerín is a leader of the generation and his redefining style and positive attitude towards fashion would lead to a change in the mindset. H&M is thrilled to collaborate and create “Edition by Héctor Bellerín”. The collection will go live in-store and online on February 18.
Avavav has continued its exploration of innovative materials by presenting new garments made with recycled viscose pulp from OnceMore during…
Vegea has increased the production capacity of its biobased material, GrapeSkin, as interest grows in alternatives to fossil-based and animal-derived…
Puma has announced a partnership with Chinese materials company Shincell to develop the next generation of its NITRO running foam.
Thermore, a company in thermal insulation, has introduced Ecodown Fibers T2T. The new free-fibre insulation is produced entirely from recycled…
Eurojersey, Lycra have collaborated to launch Empowered Play, a new approach to functional apparel where technical performance and comfort come…
Graphene-X has introduced its first women’s clothing collection, expanding its use of graphene-integrated fabrics beyond the men’s and unisex products.