Home textile manufacturer Himatsingka Seide said it has signed a multi-year deal with US-based Iconix Brand Group to manufacture Royal Velvet heritage luxury brand of bedding and sheets etc in the US market. â€œWe look forward to partnering with Iconix Brand Group and leveraging our integrated expertise to enhance the presence of the Royal Velvet brand across various home textile categoriesâ€, said Shrikant Himatsingka, Managing Director and Group CEO, Himatsingka Group.
He also added that the collaboration is consistent with the company strategy to expand its global brand portfolio in the home textile space. Under the agreement with heritage luxury home brand, Himatsingka will design, manufacture and distribute fashion bedding, sheets, core bedding, utility bedding, bath and bath accessories under the Royal Velvet brand.
Royal Velvet is one of the 30 brands in Iconix Brand Groupâ€™s portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers in both the United States and worldwide.
Bob Galvin, Chief Executive Officer and President at Iconix Brand Group said the licensing deal will help the company maximise the potential of the home brands in his companyâ€™s portfolio. The Royal Velvet collections from Himatsingka are expected to launch for Spring 2020 at various department and specialty stores. Founded in 1985, Himatsingka Group has today operations across Asia, Europe and North America and is one among the leading manufacturers of bedding and bath products, drapery and upholstery fabrics and fine count cotton yarn.
Courtesy: Ultra News
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