Denim brand, GUESS has partnered with Homeboy Industries to develop a one-of-a-kind process to repurpose unwanted apparel. GUESS is forging a new road to being fantastically sustainable by repurposing discarded components into exciting, trendy designs. Sustainability is important to everything GUESS does, and the company's collaboration with the nonprofit Homeboy Industries exemplifies this commitment.
On the new Upcycled Collection, GUESS will collaborate directly with Homeboy Recycling, a social enterprise part of Homeboy Industries. Homeboy Recycling has extended beyond only recycling electronics to textiles and garments by teaming with GUESS. GUESS and Homeboy Recycling have collaborated to develop not just a fantastic new range of items and clothes, but also a new method to promote environmental sustainability, foster creativity, generate new employment, and improve our community: upcycled with a lot of heart.
GUESS launches the Upcycled Collection with great pleasure. Because no two items are similar, this collection is unlike any other. The ultimate charm of transforming used clothes is that it produces uniquely distinctive outfits. Tote bags, patchwork denim, bustiers, and even throw cushions are examples of upcycled fashion. The Upcycled Collection is the most authentic kind of circular fashion. It is a sustainable, fashionable, and purposeful way to purchase.
Chris Zwicke, CEO of Homeboy Industriesm, said that Homeboy Industries is pleased with the Upcycled Collection collaboration with GUESS. They are grateful to GUESS for its contribution to their objective of providing hope, training, and assistance to this underserved demographic, helping them to change the course of their life and become contributing members of the community. Homeboy Industries provides complete traumainformed, wraparound support services such as tattoo removal, mental health treatment, education, legal, housing navigation, case management, workforce development, and job training. Through this collaboration, their employees at Homeboy Recycling, their fastest growing social company, will get new job skills and training, which they are extremely happy about.
Amy Enuke, Young Contemporary Design Director, said that the Upcycled Collection, created in conjunction with Homeboy Industries, is intended to give each piece purpose to a person in the community who may learn the skills required to transform abandoned stuff into attractive, commodified things with an eye toward the fashion set. The designs are defined by the available materials, which are meticulously gathered and classified. There is something for everyone in the product selection, which includes both fashion and nonfashion items. And the actual thrill is the awe of each piece's previous existence and how it came to be.
With GUESS' dedication to circular fashion and Homeboy Recycling's basis of sustainability, this collaboration serves as a springboard for a new sort of collaboration.
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