Greaves Cotton focusing on overseas market for expansion

Greaves Cotton, farm and construction equipment manufacturer is planning to increase its access into overseas market and to begin with they have recently launched their products in Indonesia, South East Asia (SEA). They will expand their foot prints throughout this region with their customized genset and construction equipment.

Sunil Pahilajani, Managing Director and Chief Executive Officer of Greaves Cotton Ltd said that they are intensifying their efforts to increase penetration in other countries to achieve the targeted share of 10% in the company’s turnover four years later. At a turnover of around Rs 1800 crore, share of overseas sales stands currently at 2-3%.

Through tie-ups with local dealers and distributors, the company is selling farm and construction equipment in Tanzania (East Africa), West Asia and SAARC countries.

Increasing footprints in the overseas markets is a natural means of growth of the company with an objective to reduce dependence from the uncertainty in the domestic market, Pahilajani said without specifying the quantum of capex the company is looking at.

Also, Greaves Cotton is aiming to reduce raw material cost which consists of around 70% of production realization.

The company reported a net profit of Rs 155 crore on a turnover of Rs 1,873 crore for the financial year 2012-13, a rise of 13% and 8% respectively from the previous year. Of the total turnover, automotive engines contributes 60% while agri, construction equipment and power genset business consist of 17%, 8% and 15% respectively.