Grasim Bhiwani Textiles, a subsidiary of Grasim Industries understanding the growing needs of the rapidly evolving consumer of Tier 2 & 3 markets, Grasim has unveiled its refreshing Spring Summer ready-to-wear collection 2015 a range of superior quality readymade garments which are fashionable yet affordable.

With Spring Summer 2015 comes the warmer weather and this calls for lighter textures and materials but not without a sprinkle of iridescent tones. Grasim’s latest collection offers a sweeping range of casual, formal and semi-formal shirts, casual and formal trousers in addition to t-shirts which are being introduced for the first time. Fabrics used in the making of the range comprise of 100% cotton/ cotton blends and Poly Viscose blends have been used for formal trousers. Each product has an extremely soft fabric structure which makes it ultra-comfortable to wear and reveals the natural fibre’s sophistication.

The high point of this collection is a crisp palette of exotic yellows, bold reds, rich hues of brown and shades of colonial green which sets the cool tone for high summer. These resplendent colors in natural stitched up cottons and linens, spiced with old world tailoring create a new individual flamboyant style with an unparalleled urban ease.

Mr. Abhijit Ganguly, Brand Director, Grasim said that the company always offers innovative products to men who believe in their own self and aspire to do great things in life. Each product of this collection is uniquely engineered to immaculate style and unparalleled comfort for the self-made man. Keeping in mind the vibrant youth, they have infused a spirit of novelty in their line for the upcoming season.

Grasim's SS'15 collection is fresh and breezy and swings seamlessly from formal gatherings to casual evenings. This smart line exudes effortless elegance and combines high-quality craftsmanship with an attention for detail, said Mr. Narendra Kumar Ahmed, Brand Advisor for Grasim.

The collection price ranges from Rs. 799/- to Rs. 1695/-. This collection will be available soon at all leading Grasim retail stores.

Grasim Industries is the flagship company of the Aditya Birla Group that started as a textiles manufacturer in 1948, today Grasim’s businesses comprise viscose staple fibre (VSF), cement, chemicals and textiles. Its core businesses are VSF and cement, which contribute to over 90 per cent of its revenues and operating profits.

Grasim Industries is currently trading at Rs. 3710.00, up by 39.85 points or 1.09% from its previous closing of Rs. 3670.15 on the BSE.