Ganni launches Re-Cut collection made from unused stock

YarnsandFibers News Bureau 2021-09-23 13:55:14 – Denmark

Copenhagen fashion brand Ganni, has debuted a new season collection made entirely of upcycled and reprocessed fabrics from previous Ganni collections.

The label used unused rolls of fabrics and unsold garments reworked into completely new items in the 22-style collection, which aimed for a "responsible transition into the new season." 

The Re-Cut collection brings the brand’s past styles into new forms and features a range of patchwork dresses, tank top sweaters, and quilted jackets and skirts.

The concept arose in the midst of pandemic lockdowns, which prompted the fashion house to investigate ways to create new collections without having to produce new goods.

Ganni's creative director, Ditte Reffstrup, said that working with the designs and fabrics from the previous season is a special challenge that he loves. He rummaged through their archives for this collection, reinterpreting signature silhouettes with clashing prints and various fabrics. In a positive way, the collection seems like reuniting with an old friend. Through and through, it's Ganni.

Ganni's recent collaboration with London-based label Ahluwalia, in which the two collaborated on a collection that reinvented Ganni's surplus stock, is a natural fit for Re-Cut. The capsule, which featured patchwork leather and zebra print items, aimed to highlight Ganni's upcycling efforts.

Signature Ganni patterns, including as checked and leopard prints, are incorporated throughout the current Re-Cut collection to either contrast or stand alone on a garment. Babydoll dresses, Peter Pan collars, and wavy-hemmed skirts are among the other features of the collection, which are currently available for purchase on the brand's website as a transition into autumn.

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