Ganni launches ‘Fabrics of the Future’ Initiative

Danish fashion brand, Ganni, is bringing three new fabric innovations to its collections as part of its ‘Fabrics of the Future’ initiative to help it achieve its goal of a 50% absolute carbon reduction by 2027.

Mylo, Stem, and Circulose are the three new sustainable and creative textiles that will be featured in limited-edition releases to help start-ups expand their fabric inventions for future launches.

Nicolaj Reffstrup, founder at Ganni, said that through ‘Fabrics of the Future,’ they’re committed to aiding start-ups in growing their innovation. Fabric innovations will be critical in making fashion more circular and developing lower-impact materials, but businesses must invest and take risks for this to happen. They refuse to accept the industrial status quo and with this project, they have built a robust framework where research, innovation and cross-industry knowledge sharing can live together.

The first partnership is with Bolt Threads’s mycelium-based leather substitute Mylo, developed from mushrooms, which has already been featured by Stella McCartney and Lululemon. Ganni utilized the bio-based, animal-free material to produce a limited-edition wallet and one-of-a-kind saddle bags, which were on show at the brand’s public pop-up during the Global Fashion Summit earlier this week, from June 7-8.

Ganni has also teamed up with Copenhagen-based start-up Stem on a three-piece circular collection utilizing its zero-waste production technique, which utilizes the entire fabric, eliminating any cutting and stitching waste. The limited-edition ensemble, which includes a jacket, a dress, and a pair of pants, is available at Ganni’s Bremerholm store.

In addition, Ganni is debuting two pairs of trousers in its pre-autumn/winter collection that are composed of 100% viscose with 15% Circulose, a new natural material created by dissolving worn-out cotton clothing. Renewcell’s groundbreaking technology uses 100% renewable energy to turn old textiles into a new substance that does not require cotton fields, oil, or forests.