Furla, an Italian luxury accessories brand manufacturer has recently signed a three year licensing partnership agreement with leading silk manufacturer Ratti to produce and distribute a collection of new textile and accessories for both men and women.
Furla CEO Eraldo Poletto in a press release said that their partnership with Ratti further proves Furla's ambitions to build a solid portfolio of lifestyle categories. He further stated that Ratti is a high-profile global leader whose reputation to mix its print heritage and use of colour with forward-looking inventiveness is perfectly in line with their codes.
The new accessories line will include scarves and stoles, made with silk twill and chiffon, modal blended with cashmere, silk and viscose. With each piece boasting an array of colorful, original prints, the collection will feature motifs like collages of Furla bags mixed with abstract patterns and whimsical drawings that pay homage to graffiti and cartoons.
The men's accessories will feature geometric patterns, color-blocking and an original camouflage motif.
The new collection of scarves and stoles will be due out this fall and will be available in Furla boutiques, select department stores and specialty shops and online at Furla.com.
The partnership couldn't be more opportune considering Furla's growing sales and its plans for global expansion (the brand reported an outstanding double-digit growth for its fourth year in a row last month).
Much like Furla, Ratti established in 1845 by Antonio Ratti is an Italian brand name that is synonymous with value, tradition, quality, culture and legacy. The brand quickly became an internationally renowned name in the luxury textile industries. Producing around five million meters of fabric a year, the brand has championed fabrics and accessory pieces for men, women and home furnishings.
Ratti CEO, Sergio Tamborini said that both Ratti and Furla are rooted in Italian tradition and culture, which correspond to quality, style and research. Two companies inspired by globalization and the interaction among different cultures, have been able to change the approach to product and distribution. The strength of their identity has made innovation become the engine of their success.
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