French fashion brand Sézane achieves B Corp status

YarnsandFibers News Bureau 2021-11-03 10:41:43 – France

Sézane, a digital-first French fashion brand, has become one of the first French fashion brands to receive B Corp certification, highlighting its commitment to social and environmental performance.

Sézane, a social media-driven company founded by Morgane Sézalory ten years ago, avoids typical season-by-season drops in favor of recurring limited-edition capsule collections with no advertising or sale periods (twice a year items from its archive are sold at special prices). Many of its lines are created in Europe, and three-quarters of the current collection's materials are designated "eco-friendly."

Following the brand's five other eco-certification (GOTS, Oeko-Tex, FSC, RWS, and RMS) and the launching of its first 100% eco-friendly denim line, B Corp was awarded, which is one of the most difficult certifications that analyses firms' social and environmental effect.

Sézane has raised more than €45 million for the philanthropic organization DEMAIN since 2018. Every month on the 21st, 10% of worldwide sales and 100% of the earnings from a particular design are contributed to programs that assist children's access to education and equality of opportunity around the world.

Morgane Sézalory, founder of Sézane, said that it indicates they're getting closer to becoming the brand they want to be at its core. Despite the fact that they are surrounded by noise and pressure to do things a certain way, Sézane has always been a way for them to enjoy 'la liberté française.' Create, undo, test, and enhance your work. B Corp is a rigorous, independent verification of their values.

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