A four-day powerloom textile mela has been conducted by the regional office of the Textile Commissioner (Guntur), a unit working under the Union Ministry of Textiles, in Tirupati. The mele was inaugurated by TTD trust board Chairman Chadalawada Krishnamurthy on Saturday, was an instant hit with the public, especially the womenfolk.

This is also the 19th in the series of 20 exhibitions planned in the country for this financial year, the last one being in Lucknow next week.

The products have reached the stalls directly from the power looms without the ubiquitous middlemen. This means, the weavers get the amount they deserve, while the customers get the products for a reasonable price.

Power loom products such as bed sheets, towels, saris, chudidars and ladies’ dress materials from places like Erode, Dindigul, Karur, Chennai, Nagari and Varanasi are available in 24 stalls. Since the products are better than those available in the market, both in terms of price and quality, there is great response, said K.C. Ganesan, convener of Powerloom Development and Export Promotion Council (PDEXCIL) in the Ministry of Textiles, who is also the convener of Andhra Pradesh Power Loom Weavers Association.

The expo is held at Sindhura Hall at Ramanuja Circle in the city and will continue to run till Tuesday, 15th March.