Floreal Bangladesh
Floreal Bangladesh is established as a leading sustainable apparel manufacturer in Bangladesh. It is a subsidiary of the renowned global textile conglomerate CIEL Textile.
The company specialises in high-quality knitwear products and has a capacity of approximately two million high-end knitwear apparel products per year. The company is committed to sustainability at every step while avoiding wastage of resources.
According to Floreal, digitisation plays a crucial role in improving efficiency, reducing waste and maintaining competitiveness. The company has implemented 3D technology in their product creation, resulting in significant raw material savings and increased speed to market. To minimize water usage and chemical discharge, the state-of-the-art washing area is equipped with European washing and finishing equipment.
Floreal has also welcomed the digitisation of sales and marketing, 3D sampling, leveraging a combination of software solutions, innovative marketing techniques like AR, and virtual fitting. These steps have contributed to sustainability and cost-effectiveness while also positing the company as pioneers in the industry.
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