Flexfit unveils sustainable Seawool collection

Flexfit, known for its original stretch-fitted caps, is collaborating with the World Surf League (WSL) for the 2024 US Open of Surfing at Huntington Beach Pier. As part of Yupoong’s 50th anniversary, Flexfit will introduce its innovative FLEXFIT SEAWOOL Collection at the official WSL merchandise store.

The FLEXFIT SEAWOOL Collection represents a significant leap in sustainable fashion. Crafted from discarded oyster shells and recycled plastic waste, this new material offers advanced features such as odor control, moisture management, and thermal regulation. These qualities make it ideal for various applications, from fall and winter wear to athletic apparel.

In celebration of its 50-year legacy, Yupoong is also launching its sustainability pledge, ‘Root For Tomorrow,’ with WSL as a key partner. This initiative underscores Flexfit’s commitment to innovative headwear technology, blending comfort and sustainability to reduce environmental impact.

As Yupoong continues to push the boundaries of performance and comfort, its chairman, often referred to as ‘The King of Hats,’ remains at the forefront of the industry. Don’t miss the chance to explore the Flexfit Seawool hat at the WSL Store during the US Open of Surfing!