Swedish outdoor brand, Fjällräven has launched Samlaren, an initiative that transforms surplus materials through the use of advanced fabrics. The initiative consists of unique products that will be launched in small, exclusive, and limited collections, recurring over time.
In Swedish, Samlaren, which means “the collector.” This new concept of Fjällräven is the commitment to quality and tradition versus wasting resources. The main concept behind the initiative is to create something which rewards sustainability and innovation along with intending to explore circularity and laying the groundwork for a better, more sustainable future.
Samlaren label consists of products that are produced using surplus fabric from Fjällräven’s factories, combined in limited editions with exclusive designs and cheerful color combinations.
The practicality, durability, and reliability offered by the product are of the same level as the Fjällräven product but are achieved using reclaimed materials and striking design.
The first collection of Samlaren consists of updated versions of classic jackets for men and women made from surplus G-1000 fabric, the legendary Kånken backpack, and a reimagined version of the Totepack bag and beanie. Most pieces feature color-blocking, which is an approach that allows even small remnants of fabric to be upcycled, and all are as fun as they are functional.
The global creative director at Fjällräven who is responsible for the design of Samlaren, Henrik Andersson said that the main idea behind this was to turn a problem into an opportunity and give new life to surplus materials. He denoted the new collection as ‘someone’s waste is someone else’s treasure’ as being in Samlaren they are turning their ‘waste’ into valuable products.
Head of Sustainability at Fjällräven, Christiane Dolva Törnberg adds that finding new uses for surplus material, while minimizing waste, is their main aim at Samlaren. They open themselves to new and innovative ideas as they see sustainability as an integral and essential concept. The capsule is available for sale from March 1.
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