Erode-based Five P Venture India Private Ltd has entered into an agreement with Bengaluru-headquartered Central Silk Board (CSB) for development and commercialisation of handloom silk products. Silk is a niche fibre, which they have not ventured into this far.
With the boardâ€™s technical support, they will be able to develop new, niche products, said Bharathi Chinnuswamy Chief Exective, adding â€œthis development (referring to the MoU with CSB) could also help revive the heritage skills of the handloom weavers in Chennimalai belt.
This MoU was signed at the first-ever mega trade fair for the textile sector organized by the Ministry of Textiles at Gandhinagar early this month. It would go a long way in boosting the eco-system of Chennimalai handloom cluster, which hitherto has not worked with any other fibre other than cotton, said Bharathi.
By making such value added products will not only take the company to the next level but also enhance the income of the handloom weaving community and improve their living standard.
Bharathi also expressed her awe over showcasing the companyâ€™s in-house brand Nool By Hand at the Lakme Fashion Show, held during the Textiles India
Fair. The apparel adorned by the men and women were of handwoven organic cotton; they were thrilled to see top models wearing their apparel.
At Five P, they had earlier introduced fibres such as linen, recycled cotton, Tencel and Modal and developed a variety of fabrics.
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