According to new research, Finland is the most environmentally friendly shopping destination in Europe. With a score of 86.51 out of 100, the country from Northern Europe receives the highest ranking in the Sustainable Development Report among all UN members.

According to Savoo research, the nation's recycling rate, consumer footprint, waste production per person, and number of flea/street markets and antique shops were all counted. While its consumption footprint decreased by 20% between 2010 and 2020, Greece, Italy, and Sweden saw even bigger drops.

According to Savoo's concept, a country's consumption footprint is the sum of the areas required to create the commodities it consumes and to absorb the waste.

With a score of 85.63 out of 100 in the Sustainable Development Report and a consumption footprint reduction of 14.26% between 2010 and 2020, Denmark comes in second in the rankings. 53.9 percent or more of Denmark's garbage was recycled in 2020. Comparatively speaking to other nations, the nation produces 18,134 tonnes of textile waste annually.

With 89 of these types of establishments as opposed to Finland's 53, Denmark has a marginally better second-hand scene than Finland in terms of flea markets and antique shops.

The UK, Netherlands, Belgium, Spain, and Germany round out the top ten, with Slovenia, Austria, and Sweden closing out the top five. Despite not having the greatest score on the Sustainable Development Report, the UK, which is in sixth place, has the most flea markets and antique stores per capita, with 1,300 for a population of 68 million.

With just 10.5 percent of its total garbage kept out of landfills in 2020, Malta has the lowest recycling rate in all of Europe, making it the least environmentally friendly country in which to shop. Ireland, Greece, Luxembourg, and Romania are among the other countries that need to change their buying practices.

According to data, Ireland had the biggest rise in consumption (-42.86%) over the ten years before to 2020. It should come as no surprise that the quick fashion retailer Primark was founded in Ireland.

Greece is the third worst country in Europe for using unsustainable techniques, with 142 kilograms of home garbage produced per person annually. Only 53 flea markets and antique shops are located in the nation, which receives a poor rating for the accessibility of secondhand clothing and commodities.

Nike came out on top in Savoo's survey of second-hand marketplaces as the most well-liked brand. Adidas, Levi's, Zara, and Rolex came next. Depop, eBay, Etsy, and ASOS Marketplace were all used to collect the study.

Customers are advised by Savoo to utilize the 30-wear test as a guideline. Think about whether you'd wear an item at least 30 times before getting rid of it the next time you see something trendy that you can't wait to add to your basket. This is a wonderful test to ensure that you are mindfully considering textile waste while maximizing your financial resources.

Using data from the Sustainable Development Report, recycling rates, consumption footprints, waste production per capita, and the presence of flea/street markets and antique shops, Savoo ranked the 30 most populated European nations.