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Fashion week by Kornit Digital to promote sustainable fashion

YarnsandFibers News Bureau 2021-02-17 14:07:49 – Israel

The worldwide market leader in digital textile printing technology, Kornit Digital is going to hold Kornit Fashion Week Tel Aviv 2021 from March 28th to April 1st. Tel Aviv Fashion Week founder Motty Reif and the supermodel Bar Rafaeli will be hosting the opening gala. The events the main theme is will be “to highlight the collaboration of technology and fashion to achieve and elevate sustainable production and consumption practices globally”. In this event, more than forty designers will be showcasing their designs.

Motty Reif said that to promote our local talent internationally, he started Tel Aviv Fashion Week a decade ago. They have been the driving force in the industry for the past 5 years. And now they are focusing on the most burning issue of the time which is to make production more sustainable. To change the world together they are joining with the startup nation technology.

The e-commerce revolution is led by fashion and the top category of online sales is represented by apparel. In the world, up to 25% of water pollution is contributed by the obsolete and inefficient manufacturing processes. In the fashion world the traditional fashion cycle has been disrupted by the consumer behaviour which has led to the creation of the significant opportunity for on-demand production. By producing only what is sold, cutting down on wasteful shipping and transport, eliminating overstocks and natural resources waste and pollution, true sustainability can be achieved. 

The single-step patented process of the Kornit Digital is meeting the on-demand needs of the fashion industry globally. As the process offers safer and compounds eco-friendly benefits along with the use of water-based inks and fixations. This meets the rigorous retail standards for sustainability.

In the international fashion community, Kornit Fashion Week Tel Aviv is a preeminent platform that offers countless ways in which the technology can motivate the globally renowned fashion designers to achieve sustainability without compromising their world-renowned quality.

Kornit Digital CEO, Ronen Samuel said that the innovations by Kornit has helped the fashion designers over the past decade to deliver brilliant designs, the finest hand-feel, limitless color combinations, and unparalleled durability keeping in mind the profit, responsiveness to spontaneous and shifting demand and eco-responsibility. He said that he feels proud in presenting such an event which is widely recognized as a signal for global movements and agendas. This event also demonstrates the diversity and individual expression with the platform's shared vision of a more sustainable world.

Kornit Digital was founded in 2003 and is a market leader in digital textile printing technology. They deliver complete solutions for iks,  consumables, digital printing systems, software and after-sales support. It is headquartered in Israel, has offices located in the USA, Europe and Asia Pacific and serves to the customers present in more than 100 countries worldwide.

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