A new website and app was launched on Feb 16, 2021 by Amsterdam-based fashion-tech company ‘Renoon’, which serves as a platform helping customers discover sustainable and ethical fashion companies. This platform helps the customers to look for sustainable fashion using a wide range of parameters such as vegan, materials used, second-hand, rental, carbon-neutral, blockchain traced as well as acquire a knowledge of brands' sustainability credentials.
The platform contains categories such as human wellbeing, environmental protection, innovation and technology, animal ethics and modern consumption which deals with things like slow fashion.
The sustainability certificates and features of the fashion products of retailers is automatically processed by the company’s patented technology and then splits them up on the site so that consumers can explore based on those categories. With the framework the users can see how the garments are judged online as sustainable and only those garments are shown on the site which meet Renoon’s strict ‘sustainability framework’.
At a press event, Iris Skrami co-founder of Renoon said that for people to find the best way possible for sustainable options, they wanted to build the easiest and smartest way. When searching sustainably Renoon gives control back to the shopper. The idea for Renoon came to Shrami when for an upcoming party she was struggling to find a sustainable dress online. She also said that with the help of the right tools and technology, it will be alot easier to change the world in comparison to an individual. Since they understand the importance of sty;le hence they wanted to bring back the fun of fashion with the feeling of guilt.
Initially, Renoon is running as an invite-only platform that targets people from the Netherlands. But, the full version of the site will be launched a bit later. Last year in Milan, Renoon was selected as one of the 10 most promising tech startups in the Fashion-Tech Startup Bootcamp program by Prada. This site is renowned by many of the top leaders in the fashion and tech industry, such as the chief financial officer of Moleskin, the ex-chief information officer of Gucci, and the ex-managing director of Spotify.
The former chief technology officer of Yoox Net a Porter Group and an investor, Irene Boni said that Renoon allows consumers to see underneath the true offering of the companies’ sustainability claims which makes it very special. When it comes to sustainability and putting it in the hands of the shoppers, it’s really a matter of getting a lense of truth.
More than 1 million products are available on Renoon from over 200 partner brands including Vestiaire Collective, Stella McCartney, and Luisaviaroma Sustainable.
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