Ethik announces Live Leather Free campaign to promote sustainable fashion

YarnsandFibers News Bureau 2021-08-12 08:11:03 – India

Ethik, an Indian-based vegan fashion company for men, introduces the ‘Live Leather Free' campaign to raise awareness about sustainable and cruelty-free fashion alternatives, Through its premium line of non-leather shoes, wallets, and belts.

Humans have a well-known influence on the world. Unethical fashion has been an increasingly significant issue in recent years. The manufacturing of animal-derived products, such as wool, fur, and leather, contributes to climate change, land destruction, pollution, and water contamination, in addition to inflicting the misery and deaths of billions of animals each year. Since antiquity, this cruelty-driven fashion trend has been a worldwide epidemic, with even the most prestigious companies complicit.

Ethik wants to change that with its vegan and plant-based clothing options. Ethik goods actively contribute to preserving an animal's life, decreasing water waste, lowering the fashion industry's carbon impact, and building a leather eco-system, and promoting a cruelty-free lifestyle.

To encourage customers to choose sustainable and vegan fashion trends, Ethik has launched ‘The Live Leather Free Sale,' a campaign in which the company educates customers about leather-free accessories and their impact on the environment while also offering up to 30% off select collections on its e-commerce portal.

Pankaj Khabiya, Founder, Ethik, said that Ethik was founded in 2012 to fill a void in the Indian market for high-quality non-leather footwear and accessories. Their content is crucial to their success. Aside from the fact that their materials resemble leather, the most striking aspect is that they surpass leather equivalents across the board. They’re happy to offer conscientious customers our ethically manufactured luxury non-leather items as part of the Live Leather Free campaign, which is the first step to Live Leather Free.

Bharat Ranka, Co-Founder, Ethik, said that their marketing team created the Live Leather Free campaign as a one-of-a-kind effort to bring their premium leather-free items to millions of conscientious Indian consumers. From shoes made of natural fibers to wallets made of plant-based materials that are 100% recyclable, their design team has curated the trendiest sustainable range of products, which we hope will delight their consumers.

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