The Eileen Fisher Foundation (EFF) announces the launch of HEY FASHION!, a digital platform curated by Pentatonic that hopes to make the topic of textile waste more accessible through the use of data-backed advice, tools, and content.

HEY FASHION! highlights textile waste concerns while emphasizing the financial, environmental, and social benefits that textile circularity may provide. The EFF's overarching goal is to demonstrate to the fashion sector the benefits of dealing with the climate catastrophe, while also encouraging other firms, foundations, innovators, trash collectors, and consumers to become engaged in driving circularity forward.

The platform offers critical tools, advice, and information to help with the transition to circularity. The key findings educate industry organizations on how to promote meaningful action, prevent greenwashing, and manage risk, so influencing better decisions toward net-zero objectives. This type of education trains businesses to be effective leaders in a sustainable fashion amid a period of new regulations and increased consumer pressure.

HEY FASHION! intends to start a global conversation about how to contribute to a carbon-neutral future by expanding textile recycling infrastructure, promoting underused technologies to keep textiles out of landfills, and enacting profound behavioral changes regarding consumption.

Eileen Fisher, Founder of EFF and her own namesake brand, said that as the CEO of an apparel firm, she feels compelled to address the industry's concerns about textile waste, overconsumption, and circular design. Her objective is to create meaningful collaborative action that takes the industry ahead by allowing Pentatonic to examine the current status of circularity.

The translation of the enormous volume of research into realistic activities is a significant hurdle to the fashion industry's participation in a circular economy. The circular consulting team and textile specialists at Pentatonic present a clear 8-step action plan: Scale Sorting, Invest in Recycling, Work Together, Design to Last, Design to Recycle, Make Less, Buy Less, Define and Standardize, Leave Fossils in the Ground, and People, Planet, Profit.

Johann Boedecker, Founder and CEO of Pentatonic, said that HEY FASHION! is brought to you by individuals who have been implementing solutions for the last decade; it is built in collaboration with many dozens of contributors who build the technologies, solutions, and infrastructure for net-zero fashion every day. Their material, although supported by serious research, will strive to be interesting, understandable, and, most importantly, practical.

The comprehensive instructional tools developed by HEY FASHION! will provide ongoing, evolving material to all stakeholders, including designers, manufacturers, brands and retailers, investors, regulators, and citizens. The platform will include areas for debate, connection, and, eventually, action.