Trade and Industry Minister TareK Kabil commented that a committee will be set up to approve and follow up the implementation of the marketing plan. He added that a special unit will be formed to ensure the optimal use of the brand and to sign deals with international textile companies on that score under the agreement.
He commented that to promote for products made of Egyptian cotton on local and international markets is what the agreement is meant for.To manage rights of the "Egyptian Cotton" brand Trade and Industry Minister TareK Kabil attended the signing ceremony of an agreement on Sunday. Ministry, the Egyptian cotton exporters association and Cotton Egypt Association inked the three year deal.
On Monday Trade and Industry Minister Tarek Kabil said that that the government in Egypt is eager on upgrading the system of cotton cultivation and textile industry to better meet demands of the local market and enhance exports. Kabil pointed out the importance of a national strategy outlined by his Ministry to expand production and solve problems, in a meeting of the Supreme Council of Textile Industries. He also added that a clear map of textile industries in Egypt is needed to be able to perfectly determine gaps between supply and demand.
Further he feels that this also helps to define priorities to lure foreign investments and maximize the value added of Egyptian cotton. He is eager on coordinating efforts with the Ministry of Agriculture to increase cotton cultivated lots in a way that would help meet needs of the local market.
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