ECOfashion Corp debuts a blockchain-powered platform that provides complete product transparency

YarnsandFibers News Bureau 2021-11-24 12:00:50 – USA

ECOfashion Corp is a leader in the sustainable fashion business, utilizing technology to meet rising customer demand for greater brand transparency. Through their house brands Seed to Style and YesAnd, ECOfashion Corp will organize, digitize, and communicate value chain processes showcasing farms and factories for the launch. The data will be accessible via a blockchain and AI-based traceability platform that will provide consumers with complete product transparency from source to story.

With all information available on a trustworthy platform, customers can check that environmental and social compliance is satisfied. The platform provides suppliers and consumers with fully traceable, batch-level data and accompanying 3rd party certification verification. The company's innovative blockchain technology streamlines data and information in a secure and efficient manner, reducing risk at every step.

EcofashionCORP's next phase will see it extend throughout its whole India-based platform to embrace all textile sectors. Phase two will focus on capturing ESG data in order to support the UN's Sustainable Development Goals by measuring carbon, water, and energy usage and assisting in the identification of key company KPIs in order to create larger reduction objectives and sustainability goals. Externalized data will be shared with important stakeholders via the platform. This traceability will be applied to all ecofashionCORP house brands, as well as MetaWear B2B brand partners.

ecofashionCORP collaborated on the StoryBird e-commerce platform with Producers Market to ecofashionCORP is Producers Market's exclusive textile partner.

Keith Agoada, Co-Founder Producers Market, said that their StoryBird partnership with ecofashionCORP's house brands is game-changing for the apparel industry, providing clients and end-consumers with sourcing and impact details for their clothing, allowing customers to choose brands that reflect their own values, and increasing confidence and trust in ecofashionCORP's supply chains. Transparency, authenticity, and storytelling will be required in the future of global fashion.

Jitesh Shetty, Co-Founder, InfiniChains Inc., said that when it comes to sustainability in the fashion sector, there is a sense of urgency. When it comes to effect and ESG, one of the major issues is a lack of real-time transparency into worldwide fragmented supply chains. With little operational overhead, InfiniChains' Credible technology makes the value chain transparent for all stakeholders. They’re honored to collaborate with ecofashionCORP, a pioneer in the field of sustainable fashion.

QR codes will be featured in both the Seed to Style and Yes And holiday knit collections, leading to an intriguing, new platform. This experience is experience-driven and builds on the farm-to-table trend to develop a closer relationship with clients.

Marci Zaroff, Founder/CEO ecofashionCORP, said that their vision and pioneering efforts to alter the fashion business have culminated in an unprecedented tool to engage customers in the remarkable and important work they are doing at ecofashionCORP for nearly three decades, since coining and trademarking the name "Ecofashion." They’re ecstatic to be leading this breakthrough next frontier at the interface of technology and regenerative fabrics.

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