With the launch of its premium line Ecoalf 1.0, Ecoalf's mission to increase its sustainability reaches new heights. From fall 2021, the Spanish brand, noted for its inclusive approach to green fashion, will debut the collection as a testing ground for the most groundbreaking eco-friendly solutions.
Brand founder and president, Javier Goyeneche said that it was about time to put this line out there. From the beginning, their ambition has been to create a luxury sustainable collection that pushes sustainability to its limits. That's how he imagined 1.0, which is the culmination of ten years of research and development.
The brand's trademarked moniker, which was only used internally, inspired the line's name.
It features many fabrics that are unique to the line and have never been used by Ecoalf before, such as Kapok, a raw cellulose fiber sourced from the dried fruits of the kapok tree, which offers a smooth and silky textile; vegan leather, made from bio-based vegetable oil and grape waste; and plant-based leather, made from bio-based vegetable oil and grape waste along with plant-based polymers Sorona by DuPont and Solotex.
Since being extensively checked and tried on boots for the main range, Ecoalf's signature Ocean Yarn is now available in ready-to-wear and pockets. The yarn is made from discarded plastic bottles obtained from the ocean's depths as part of their "Upcycling the Oceans" initiative, which began in 2015.
It includes traditional eco-friendly textiles like recycled cotton, which saves 1,466 liters of water and 5 kilograms of CO2. Since its inception in 2009, the brand has amassed a set of 520 eco-friendly fabrics on which to focus.
Goyeneche said that they're attempting to demonstrate that we can have a quality sustainable brand in terms of products, architecture, and ideology, which involves preventing overproduction and enforcing stringent discounting policies.
The Ecoalf 1.0 collection is 30-50% more expensive than the brand's standard merchandise, with prices ranging from 60 euros for T-shirts to 700 euros for outerwear, in line with the investments expected.
Goyeneche explained that they don't want any restrictions so they want to experiment with different materials. For example, next season [spring 2022], they'll introduce a new filament that doesn't release microfibers into the atmosphere when washed. It's recycled nylon made from recovered airbags that only release 0.02 microfiber per wash.
Customers can find key details about manufacturing and sourcing around the people, environment, and traceability metrics on all of the company's goods, as all products are equipped with QR-based smart tags and this tool can be applied across the Ecoalf 1.0 series, as well.
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