Dow x GoodBed
Dow and GoodBed, a leading consumer resource for mattress information, have teamed up to create a benchmark lab testing program for the mattress industry. This collaboration merges GoodBed’s Mattress DNA™ evaluation framework with Dow’s advanced ComfortScience™ Studio, offering a new standard for measuring mattress performance.
One of the biggest challenges in the mattress industry is the lack of standardized testing for comfort. Dow and GoodBed aim to close this gap by developing scientific mattress tests that quantify comfort.
Michael Magnuson, CEO of GoodBed, emphasized that this collaboration will offer consumers reliable information to make confident mattress choices. Kevin Meyer from Dow noted that the partnership is revolutionizing the mattress industry by providing a new testing standard that benefits everyone from consumers to raw material suppliers.
The initial phase of their research focuses on factors like temperature, humidity, and airflow in mattresses and was presented at the CPI Polyurethanes Technical Conference. Future studies will address other critical areas, such as durability and spinal alignment, to further improve the mattress buying process.
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