The Royal Danish Embassy, in collaboration with the global industry leader, Novozymes, is organizing a series of seminars, business meetings, and textile mill visits in Lahore, Faisalabad and Karachi this week to highlight the solution within sustainable biochemistry which will help make Pakistan textile industry more competition.

As, the Pakistani textiles industry is constantly facing serious challenges regarding water and energy costs as well as high cost of raw materials that is directly hampering its competitiveness in the international market. One of the solutions to make the industry more globally competitive is to use innovative enzyme solutions to reduce overall costs.

Speaking at the first seminar in Lahore, Jakob Rogild Jakobsen, Charge d' Affaires of the Royal Danish Embassy, said that the Danish companies are known for their innovation and technically proven solutions to some of the key challenges being faced by industry in Pakistan. Danish and Pakistani companies can forge partnerships in variety of sectors to benefit from each other's competences.

In the area of textiles, sustainable business practices, improved quality and innovation should not come at a price of competitiveness, said Jens Kolind, Vice President Technical Industries at Novozymes. Novozymes understands the value for the Pakistan Textile Industry to continue to remain competitive in the Global Textile Arena and would like to support this with the help of their solutions.

Some of the solutions presented during the seminars showed that energy costs could be cut by 25 percent, water consumption reduced by up to 75 percent, processing temperatures reduced to 20°C and processes shortened by up to 90 minutes.

Addressing the participants of the seminar Assar Qureshi, Commercial Counsellor at the Royal Danish Embassy, added that Denmark is eager to further strengthen and enhance bilateral trade ties with Pakistan as the current level of bilateral trade - though steadily increasing - has much more potential to grow.

He emphasized that business to business contacts are crucial in increasing bilateral trade and appreciated the visit of the Novozymes delegation to Pakistan by adding that being closer to customer is the key strategy and advantage of Danish companies. Denmark has played a positive role in granting Pakistan GSP+ status which has especially benefited the textiles industry in Pakistan.

With the launch of the global goals on sustainable development it was the right time to highlight once again the message of sustainability and quality in processing to the Textile industry of Pakistan, said Shujaat Hussain Alavi, Industry Sales Manager at Novozymes.

Christian Wieth, Novozymes' Senior Global Marketing Manager for textiles further added that saving time, water and energy through Novozymes bio-solutions results in reduced production costs, which adds a strong competitive edge to business while showing consideration for use of natural resources.