Slow fashion brand, Cuyana, is putting its money where its heart is: in the environment. In collaboration with white-glove technology supplier Archive, the conscious apparel and handbag brand is introducing resale on its e-commerce portal. According to Karla Gallardo, co-founder and CEO of Cuyana, the resale component, called Revive, is part of the company's website but has its own landing page.
Shilpa Shah, co-founder and CXO of Cuyana, said that the things are of excellent quality. Resale isn't a source of revenue for them. They're looking at it from a long-term perspective. They believe consumers will want to recycle and give their products a second life after wearing their purses every day for many years. Because Cuyana doesn't have many sales, its products retain their worth because they are built to last. They'll see what they can find out.
Gallardo added that preloved things can be donated to H.E.A.R.T., a Cuyana-supported charity that helps women rebuild their lives after the violence, or sellers can choose to get a Cuyana credit. Revive's shopping experience is "very simplified." They're looking forward to hearing from customers.
Gallardo and Shah share the goal of establishing a worldwide design house that encourages deliberate purchasing through well-crafted products. Cuyana encourages customers to buy fewer high-quality pieces that they will love and appreciate for years to come, according to Gallardo, who founded the company on the principle of fewer, better styles.
Cuyana collaborated with thredUP in the past to expand its Lean Closet programme. On the Cuyana website, you can print free Cuyana x thredUP shipping labels. Consumers utilised the labels to reduce their closets to fewer, better things while also supporting H.E.A.R.T., which benefits women.
Sellers will be able to sell their used Cuyana styles to buyers directly. They'll do so by selecting their item from the Cuyana product catalogue, filling out a condition questionnaire, and uploading at least two images of their item.
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