Cotton On has stated that it has strengthened its commitment to sustainability and purpose-driven company by pledging to do good in all aspects of its operations. The Good Report, the group's inaugural report, promises to highlight how far the organization has come and where it's going during its 30-year history.

The Cotton On Group teamed up with UNICEF to assist deliver over one million Covid-19 vaccines to some of the world's most vulnerable people. The company set a goal to be carbon neutral by 2030 across all of its operations, accomplishing 84% of its 2023 goal to wash 100% of its denim using water-saving technologies, and drastically reducing its usage of plastics.

The organization has also expanded its Africa Cotton program into Mozambique, producing its first-ever line of t-shirts produced from single-origin Africa cotton to positively impact the lives of more farmers in that country.

The firm has stated that it intends to expand on its principles. The Good Report is a roadmap for attaining a better and more sustainable future for everybody, based on the United Nations' 17 Sustainable Development Goals.

The organization claims to have big ambitions in terms of conserving water, reducing waste, and sourcing responsibly.

The company intends to make a lasting contribution in the following areas: carbon neutrality; responsible materials and production; and responsible plastics and packaging. This is with a goal of reaching carbon net neutrality globally by 2030.

The Ozone wash method of textile treatment, which replaces chemicals with electricity and oxygen in the typical washing process, will substantially save a lot of water, energy, chemicals, and enzymes.

Every product developed strives to use more sustainable components and materials or to be constructed in a way that has a lower environmental impact. According to the firm, 100% of their denim will be cleaned using water-saving technologies by 2023, and 100% of their plastics, polyester and synthetic materials will be created from certified recycled alternatives by 2025.

Cotton On has also pledged to buy 100% of the cotton produced by the Africa Cotton Program, which has shown potential in empowering local women and fostering community development.

By 2025, the organization has committed to phase out all unnecessary single-use plastic packaging and replace it with approved alternatives from responsibly managed forests for online orders. Swing tags will henceforth be produced entirely of recycled paper, and care labels will be made entirely of recycled polyester.

Cotton On has teamed with The Clothing Bank in South Africa to develop income-generating opportunities for women. A two-year program provides support and training to up to 800 women who want to start their own businesses.

Participants frequently receive donations from the group's stores to sell in local communities when they complete the program. The goal of this program is to ensure that women gain vital skills while also earning a steady income for themselves and their families.

The Cotton On Foundation helped to fund the construction of Ethekwini Primary School in KwaMashu, Kwa Zulu-Natal, which will provide 1280 educational places by 2020. Additional classrooms were prioritized in the redevelopment of the school's infrastructure to guarantee that students could complete their grade seven-year. The foundation will shortly announce plans to start construction on a new school.

Peter Johnson, CEO of Cotton On Group, said that making a positive influence in people's lives may appear straightforward, but it's something they've always taken seriously. It's been their mission since the beginning, and it's still the reason they get out of bed in the morning after 30 years. It's about who they are and what they believe in.

Johnson adds that this values-driven approach is also how they're addressing some of the world's most pressing issues. Their employees and customers expect them to reduce their environmental footprint and make a positive difference for present and future generations, and they should. It's not enough to simply provide a high-quality product; it must also serve a purpose, be ethically sourced and manufactured, and, most importantly, make a positive influence at every step of the way.