Footwear brand, Clarks, has partnered with Dotte's Resale Collective to offer customers prizes for selling outgrown Clarks shoes on the site.

Dotte is the United Kingdom's first fully circular peer-to-peer marketplace, where parents can purchase, sell, give, and recycle their children's outgrown items. It debuted its Resale Collective in 2021 with top childrenswear labels including Tobias and the Bear and Turtledove London, while M&S Kidswear was added earlier this year.

The initiative offers kidswear brands a way to reduce their overall environmental effect, complete with a readymade community of resellers. Clarks is leveraging the sustainable platform to help complete the loop on its products by providing parents with a quick and easy way to sell their outgrown Clarks kids' shoes.

When a consumer sells a Clarks item on the Dotte platform, the seller receives a 15% discount voucher to spend online at Clarks as a thank you for keeping the brand's footwear in circulation, which helps decrease waste and extend the lifespan of the brand's footwear.