A new cross-sector initiative, the Circular Fibre Collective, has been launched to support faster adoption of textile-to-textile (T2T) recycled and next-generation fibers in the global fashion industry. The initiative brings together The Fashion Pact and Fashion for Good, with strategic input from the Ellen MacArthur Foundation. Its goal is to increase the use and scale of recycled and next-generation fibers across the industry.

In its initial phase, the initiative will focus on building combined demand from multiple brands, exploring funding options, studying supportive policies, and offering practical tools to support adoption.

The effort aims to address key issues such as fragmented demand, limited financing, and underdeveloped recycling infrastructure. These challenges have resulted in only a small share of global fiber production coming from recycled sources, especially those made from post-consumer waste, despite growing commitments from brands and increasing regulations.

To support this growth, the initiative will work on creating shared demand, developing financial solutions, mapping material supply, and offering tools such as the Fashion for Good Fiber Club and support programs to help brands manage commercial challenges.

Eva von Alvensleben said that the initiative shows the strength of collective action and can help create a unified direction for scaling recycled and next-generation materials. She added that strong leadership and clear market signals can encourage both investment and wider adoption.

Joe Murphy stated that the initiative is an important step toward turning the vision of a circular fashion system into reality, with a focus now shifting from planning to large-scale implementation.