The global children’s wear market is likely to witness upward trend in the coming years and one of the key factors contributing to this market growth is the rise in consumer spending on children’s wear.
The children’s wear market is mainly driven by affluent parents, high birth-rate in developed and developing countries, growing influence of fashion, higher disposable incomes and more dual-income households.
Children’s wear refers to clothing for children aged between 0 months to 10 years. It includes apparel such as outerwear, underwear, nightwear, socks and tights.
In the recent years, there is a foray by premium luxury brands into the children- and infant-wear market such as Tommy Hilfiger, Christian Dior, Burberry, Ralph Lauren, Dolce&Gabbana, Gucci, Stella McCartney, and Lanvin. Also, growing concerns over the toxicity of chemical dyes in textiles is fuelling interest in organic kids wear.
Garments made from organically grown cotton are especially poised to witness strong demand in Europe, Japan, and the United States. Sports fashion is also emerging as a key trend with a growing number of children being encouraged to lead active lifestyles against the backdrop of rising childhood obesity.
Online sales of children’s wear are also gaining traction during the economic recession and will continue to drive the industry and create new opportunities for growth. Growth in developing Asian countries will continue to be driven by favorable demographics, burgeoning middle-class population, steadily rising proportion of working women with greater spending capabilities, rising income levels, increasing emphasis on child care, rapidly developing retail infrastructure and preference for lifestyle products among the affluent middle class.
Moreover, with the increasing penetration of cable TV, Internet and mobile advertising there is a constant growing awareness about emerging fashion trends and willingness of parents to indulge more is driving the demand in this market. However, the increasing seller competition may possibly pose a challenge to the growth of this market.
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