Cariloha, a manufacturer of environmentally friendly bedding, bath products, and clothing, announced a broad partnership with Nationwide Marketing Group to provide more sleeping solutions made from sustainably sourced materials through Nationwide's 5,000+ retail partners spread across 14,000 locations in the US and Canada.
Cariloha and Nationwide make buying sustainable products more accessible by making quality Cariloha mattresses, bedding, and sleepwear products available to a large national market.
Adam Fain, vice president of Wholesale at Cariloha, said that they see a lot of excellent things out there today, and then there are them - they offer great products with a purpose. It's a collaboration with a purpose; they're purposefully engaging with partners who want to have a positive impact and source responsibly. They chose Nationwide as their partner because they share their commitment to growing their movement across the nation and to offering customers high-quality products that promote healthy living and restful sleep.
Fain added that in addition to the effects on our soils, drinking water, and the air we breathe, the bedding, bath, and apparel categories are among the main contributors to the presence of microplastics in our oceans. Through their partnership with Nationwide, hundreds of other shops will be able to acquire ethically and sustainably through Cariloha bamboo-based products, thus cutting down on the pollution produced by non-sustainable fabrics in our oceans.
Dustin Tate, Cariloha Executive VP of Sales, said that Cariloha's sustainability efforts have been part of our DNA since 2007 - long before it became a hot trend. They are devoted to creating beautiful bedding that is gentle on both their consumers and the environment. The core of who they are and what the brand represents is that.
Cariloha mattresses, sleepwear, and bedding are composed of cozy, environmentally friendly bamboo viscose, which keeps users 3 degrees cooler while they sleep than similar non-bamboo items and is also odor and allergy resistant.
These bamboo sleeping options are softer than cotton and have been designed for luxury and toughness. Bamboo is a very renewable resource as well. To make premium bamboo goods in an eco-friendly manner, Cariloha bamboo is gathered and processed from its own rain-fed, controlled-crop bamboo farm.
Beginning in January 2023, Cariloha's soft and sustainable products will be distributed nationally through its 5,000 retail partners at Nationwide Marketing Group's 14,000 sites.
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