Candiani Denim has recently launched its plant-based biodegradable stretch denim. The mill's Coreva stretch technology is produced with organic cotton wrapped around a rubber core naturally. The brand has replaced synthetic and elastomers (petrol-based) with a new custom engineered component. The denim brand has achieved the first-ever biodegradable stretch denim fabric without compromising the elasticity and recovery properties. This discovery effectively allows the brand to offer stretch jeans made from renewable resources that are free from plastic and microplastics.
Alberto Candiani, the owner of Candiani Denim stated that they were innovation persistent and that in the 90s they felt that the denim stretch needed to be more feminine and so they blended aesthetics and performance to give it a classier twist on their rustic fabric. He further added that after comfort the demand for stretch denim was on the rise in the industry which included the men's category. He stated that they were aware they could raise their bars by offering sustainable innovations through their R&D.
During the exploration stage of their R&D, the company shortly landed on a biodegradable alternative. As biodegradable textiles flood the current fashion industry, Candiani pointed out three distinct points about its development. It stated that it was the only biodegradable stretch yarn coming out of 100% renewable natural sources. The company claims that its elasticity is better than the common elastomers and that the denim is allowed to return to nature at the end of its life cycle. The company has sourced its raw materials keeping in mind traceability and transparency in the consumer's eye.
Denham the Jeanmaker, Hiut Denim, Stella McCartney and Triarchy are among the 11 key brands that have signed on early as adopters of Coreva. The number of brands is a true reflection of the global scope of the sustainable fashion brands that are in line with Candiani’s passion for R&D and innovation. The mills aim to make Coreva available to more brands by 2021.
The high demand for technology has inspired Candiani to research other segments in pursuit of sustainability like the biodegradable indigo dyes.
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