"Always fits" is a new sustainable pair of jeans launched by Calik Denim and Good American. A pair of denim is made from a piece of proprietary stretch fabric so that it can easily cover a range of three to four sizes as per the fluctuating womanly figure.
An average woman changes sizes 31 times in adulthood as given by Good American. The skinny fit, high-waisted jeans come in a variety of washes with some styles featuring distressed details. They used Denethic technology with Selfsized fabric which also helps in reducing energy and water usage. This combination of perfect fit and superior sustainable materials is already making a great impression in the fashion world.
Good American has a long-term vision in sustainability and reducing its impact. They use ethically produced fabrications in denim, eco-friendly packaging and environmentally safe washes. They focus on becoming a leading brand in denim that triggers a sustainability-driven transformation in the industry and works around sustainability.
The collection is made consciously with the least environmental footprint and will meet the expectations of a conscious denim customer. The fabric Selfsized is very beneficial in avoiding the risk of buying wrong size jeans on e-commercial sites.
The "Always fits" collection launched in cooperation with Calik denim and Good American can be purchased at their website and is coming soon to retail stores across the US.
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