Burberry defines latest sustainability efforts

To coincide with Earth Day, luxury fashion brand Burbserry has today announced new developments at the firm which reaffirm its commitment to progress on the sustainability front, aligning with its Responsibility Agenda to 2022.

The company has launched a ReBurberry Edit, comprising 26 styles from its spring/summer 2020 collection, crafted with ‘sustainable’ materials; and has also introduced a new labelling scheme for select product categories in a bid to highlight to consumers the work it’s undertaking to reduce its environmental impact and improve social standards for those in its supply chain.

“At the half-way point of our Responsibility Strategy to 2022, we remain dedicated to delivering tangible progress against our social and environmental targets, and our holistic, product-focused sustainability programmes are central to this,” commented Pam Batty, vice president of corporate responsibility at Burberry.

In-line with the launch of its new product labelling scheme, Burberry points out that, thus far, two thirds of its apparel range has a ‘positive attribute’ – whether this be a social benefit for those in its supply chain or a reduced environmental impact due to production techniques deployed.

By 2022, as per its Agenda, the company hopes to ensure all products boast such a trait, and the introduction of new pistachio-coloured product labels will reaffirm this commitment by resonating it with consumers more widely.

“By inviting customers to learn more about the sustainable credentials of our products through our labelling programme, we are helping them to better understand our initiatives and the breadth of the ambition of our Responsibility Agenda,” Batty said. “We strongly believe that driving positive change through all of our products at every stage of the value chain is crucial to building a more sustainable future for our whole industry.”

With this in mind, the launch of the ReBurberry Edit hopes to platform ‘sustainable’ material innovation and showcase the breadth of alternatives in this space with applications across product categories.

The ReBurberry Edit features a range of eyewear crafted with bio-based acetate; trench coats, parkas, capes and accessories created from Econyl – a recycled nylon made from regenerated fishing nets, fabric scraps and industrial plastic – whilst outerwear pieces in the collection are made using a nylon that has been developed from renewable resources such as castor oil, and a polyester yarn made from recycled plastic bottles.

“The process of integrating positive attributes into all of Burberry’s products means sustainable sourcing and design principles are embedded throughout the business, making it a shared priority for all Burberry product teams,” the company says.

The company’s work over the past 12 months will be chartered in its annual Sustainability Agenda to 2022 which is set to be released in June.

Source: EcoTextile News