BleuBully, a new bedding brand focused on luxury, comfort, and sustainability, has officially launched, offering 100% Tencel Modal Sateen and Jersey Knit collections at accessible prices. The debut range includes 400-thread-count Sateen sheets, 150gsm Jersey Knit sets, pillowcases, shams, duvet covers, and more.

“Nothing else compared to those original sheets,” Griffith shared. “So I recreated them, only better, with 100% Tencel Modal and a luxurious feel you can’t find at department stores.”

Made from Beech tree fibers, Tencel Modal is known for being ultra-soft, breathable, biodegradable, and OEKO-TEX Standard 100 certified. BleuBully’s Sateen sheets offer a silky, cooling experience ideal for warm sleepers, while the Jersey Knit collection provides a cozy, comforting sleep for those who love softness.

In addition to crafting sustainable, high-quality bedding, BleuBully donates 3% of every sale to selected animal shelters, legal advocates, or politicians supporting animal rights and breeding regulation reforms. Once the fund reaches $10,000, it’s distributed to a personally vetted cause.