Bisleri, EcoLine Clothing to turn PET bottles into sustainable fashion

In a groundbreaking move that combines sustainability, innovation, and circular economy practices, Bisleri International has signed a Memorandum of Understanding (MoU) with EcoLine Clothing, the sustainable flagship brand of Shree Renga Polyester Pvt. Ltd. The agreement was formalized at Bisleri’s Mumbai headquarters.

The partnership focuses on collecting used PET bottles through Bisleri’s Bottles For Change initiative and converting them into premium fashion and lifestyle products under the EcoLine brand.

The MoU was signed by Angelo George, CEO of Bisleri International, and Sankar K, Chairman of Shree Renga Polyester, in the presence of K. Ganesh, Head of Sustainability and CSR at Bisleri International, and Senthil Sankar, Managing Director of Shree Renga Polyester and Co-founder of EcoLine Clothing.

Under this collaboration, the collected PET bottles will be transformed into products such as jackets, uniforms, bags, and apparel using EcoLine’s advanced bottle-to-fabric technology. This process integrates dope dyeing and nanotechnology, ensuring durability and sustainable performance. EcoLine has successfully implemented this model in past projects with the Indian Army (Siachen) and the Royal Government of Bhutan.