Birla Cellulose, part of the Aditya Birla Group, has launched Birla EcoSoft, a bamboo viscose fibre, revolutionizing sustainable fashion. This innovative fabric is designed to combine style with environmental consciousness, meeting modern demands while being environmentally responsible.

Birla EcoSoft blends have earned FSC certification, showcasing a responsible approach while creating fabric. The fabric offers exceptional breathability and moisture management, ensuring comfort and a smooth drape in every piece made with it.

A notable feature of Birla EcoSoft is its special molecular tracer technology, emphasizing transparency and authenticity in its production. ManMohan Singh, CMO at Birla Cellulose, expressed pride in introducing this bamboo-based viscose, reflecting the company's commitment to providing top-quality sustainable options globally.

Bamboo viscose fabric embodies luxury, comfort, and sustainability, making it an ideal choice for environmentally-conscious consumers. Birla Cellulose's dedication to sustainability has earned recognition and accolades from environmental organizations like the Canopy Planet Society.