The manufacturers and suppliers of performance textiles containing the BeirTex® technology, Bierholm have launched its GreenDeal Network to inform hotel guests of their linen journey. The specification requiring the supply through the laundry process to delivery in their hotel room. Biertex is a performance technology integrated into linen and terry products that increases laundry performance through reduced processing times and lasts longer than comparable products in the market.

Andreas Bierholm, the business development manager at Bierholm, stated that they were taking enormous steps by launching the GreenDeal Network to aid hotel guest follow the journey of bed linen from manufacturing via the laundry to the hotel room and beyond. He stated that they could pay a visit to the manufacturer and explore a laundry from the inside, and witness how bed linen could be transformed into fashion bags instead of being discarded at the end of their usable life.

The newly launched greenway network has taken core identity to Beirholm's efforts in driving the sustainable agenda. By combining transparency, environmental, social responsibility, and the circular economy the company has designed a holistic and sustainable textile solution for hotels and their guests.

Beirholm stated that they are basically wrapping their entire supply chain into one, transparent, digital journey that follows our textiles and is readily available to the curious hotel guest. The company has recently entered into strategic collaborations with textile services companies such as Blycolin and Servitex.