The state textile department inspired by Chief Minister Mamata Banerjeeâ€™s mission to take Bengalâ€™s classic art forms to the global arena, has devised an initiative to make the gorgeous colours and rich work of Bengalâ€™s famous baluchari saree, for saree lovers now available online.
Saree lovers can check out various designs, colours, and motifs and place an instant order with a single click on their mobile screen phone.
Swapan Debnath, minister of state for textiles in West Bengal, said that they have started making Bengalâ€™s textiles available online through West
Bengal Handicrafts Development Corporation Ltd (Manjusha) and Tantuja, so that people from all across the world have access to them. They have already received a decent response not only from domestic buyers but also from overseas â€“ be it the UK, the US or Germany.
The initiative, Balucharisaree.in, is launched in collaboration with a private player, Brand Next, which has developed the mobile application and the online platform to sell the original product.
Debnath also said that the state has started a pilot project to train Bengalâ€™s weavers at Burdwanâ€™s Dhatrigram and Nadiaâ€™s Phulia for which they have brought experts weavers from Benaras for giving training to local weavers.
Murshidabad district and Bankuraâ€™s Bishnupur in West Bengal are the only two places where authentic baluchari sarees are produced. It takes approximately a week to produce one such saree.
The initiative aims to popularize the artwork and create a direct interaction between Bengalâ€™s weavers and actual buyers, eliminating any middlemen.
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