Bata India
Bata India has unveiled its latest campaign, “Stronger Inside,” introducing the new Power Energy Collection. Backed by global technology, this performance footwear range features the innovative Power XO Rise technology, offering the most responsive midsole yet, with a 25% increase in energy rebound.
Deepika Deepti, Head of Marketing at Bata India, emphasized the evolving role of sneakers in today’s culture, stating, “Sneakers have transcended their functional roots to become an essential blend of style, comfort, and performance. Our Power Energy series embodies this evolution, delivering the best of all three elements.” Alongside this launch, Bata India is also reintroducing the EasySlide collection, which allows users to effortlessly slip in and out of their shoes without using their hands, setting a new benchmark for convenience and style.
Bata India’s extensive retail network includes over 2,150 stores across various formats, supplemented by thousands of multi-brand outlets and a strong omnichannel presence. The company sells nearly 50 million pairs of footwear annually, solidifying its position as a leader in the Indian market.
TJX Companies has decided to remove natural fur from its collections, including angora, which comes from rabbits, and mohair, which…
The government of Bangladesh has introduced a detailed and multi-level plan to increase jute production and improve its quality.
Eastman introduced Naia™ Lyte, a new cellulose acetate filament yarn, at the Intertextile Shanghai Apparel Fabrics Spring/Summer 2026 exhibition.
Ecco, Spinnova have introduced the Ecco BIOM 720 shoe. This product is unique as it uses leather by-products that are…
Xefco has deployed its Ausora system, marking the first time a waterless plasma textile dyeing machine has been deployed at…
trinamiX is helping manufacturers, recyclers, sorters, and brands improve material identification through its mobile near-infrared spectroscopy technology.