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BASF brings digitalization as new strategy

YarnsandFibers News Bureau 2019-02-06 16:30:00 – Germany

Digital solutions assists work in research and development, with the Quriosity supercomputer being a main driver in this area. In order to pool all these activities and bring the experts from digitalization and IT closer together, BASF established the new Digitalization & Information Services functional division on January 1, 2019.

The “Digitalization & Information Services” division aims to accelerate the digital transformation at BASF and Christoph Wegner is the new Chief Digital Officer at BASF.

The division is headed by Christoph Wegner (49), who will also serve as Chief Digital Officer (CDO) at BASF. Wegner explained that, “Over the last few years, we have shown how to implement digitalization in a chemical company.” “Now, the new organization will help lend more assertiveness to the topic. We will support the digital activities at BASF and drive them forward more quickly than before in collaboration with the colleagues from the different business units, functions and research and development units. We are pursuing a clear goal with this approach: We want to introduce new digital solutions which provide our customers with clear added value.”

Digitalization is a key element of BASF’s new corporate strategy. The company has been addressing this topic for many years with great success. Since 2015, cross-divisional teams have explored the opportunities for the intelligent use of data and digital technologies, tested them in pilot projects and rolled them out in the company.

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