Avery Dennison, a prominent leader in materials science and manufacturing, is planning to acquire Silver Crystal Group, a key player in customizing and applying sports apparel. This strategic acquisition aims to combine the expertise, quality, and service capabilities of both companies.

The merger will make Silver Crystal Group an essential part of Avery Dennison's Solutions Group. This will expand Avery Dennison's Embelex solutions portfolio, offering a comprehensive platform for on-product branding, graphics, and trims. The companies aim to create a strong force to develop the embellishment category and meet the needs of their customers.

The merging of Avery Dennison and Silver Crystal Group's product lines is expected to bring more value to sports enthusiasts. Their combined strengths and complementary product offerings will enhance the level of service provided to customers.

Adam Crystal, CEO of Silver Crystal Group, expressed confidence that the merger would benefit their esteemed customers and the industries they are dedicated to serving.