Audi launches adidas x Audi Revolut F1 Team apparel collection

Audi is preparing for its entry into Formula 1 this March by unveiling the first-ever adidas x Audi Revolut F1 Team apparel collection. With its move into the sport, the brand aims to attract new audiences and build a global fan community that extends beyond motorsport.

To support this goal, the collection developed with adidas will initially include more than 160 apparel items and accessories. The launch offers fans a choice between official teamwear and lifestyle-focused fanwear, with both ranges maintaining premium standards of quality, comfort and design.

Blending modern lifestyle aesthetics with sportswear functionality, the fan collection, which includes the DNA Range, Elevated Fanwear Range and driver merchandise, is designed for a wide audience.

The DNA Range focuses on essential styles using the team’s core colours to clearly communicate the Audi Revolut F1 Team identity. Meanwhile, the Elevated Fanwear Range adds more lifestyle-oriented pieces that combine comfort, clean styling and understated branding. The collection also includes exclusive merchandise for drivers Nico Hulkenberg and Gabriel Bortoleto, along with several limited-edition drops planned throughout the racing season.

The Audi Revolut F1 Team and adidas first revealed their official teamwear in Berlin in January. The high-performance garments incorporate advanced adidas technologies and are engineered for specific user needs. The range includes performance-focused gear for drivers, ergonomically designed apparel for engineers working long hours at the track, and durable, function-driven pieces tailored for mechanics.