Armalith introduces blockchain-authenticated denim

Armalith, a groundbreaking fabric that combines aerospace-grade UHMWPE (ultra-high molecular weight polyethylene) fibers with cotton, is now fully traceable and authenticated through blockchain-powered digital passports.

Partnering with Trust-Place and Avery Dennison, Armalith products now feature digital labels accessible via QR codes. These labels provide transparency on fabric authenticity, product performance, and production details, creating a secure and enriched customer experience.

“These digital passports guarantee the authenticity of Armalith products while displaying critical performance metrics, such as resistance to a 90 km/h drop,” said Pierre-Henry Servajean, founder of Armalith.

“Our aim is to deliver traceability solutions that build trust, combat counterfeiting, and provide brands with valuable insights into post-purchase usage,” added Alain Sévaux, Director of RFID Business Development at Avery Dennison.

Gaelle Delore, CEO of Trust-Place, highlighted the potential of digital passports, saying, “They enable brands to strengthen customer relationships and offer personalized services by collecting data on how products are used post-purchase.”