Arc’teryx aims for urban and outdoors hybrid

YarnsandFibers News Bureau 2020-06-22 10:09:38 – Canada

Using the same Gore cKnit backer technology located at the brand's exterior hardshells, Canadian outerwear brand Arc'teryx is aiming to"bring the road to the mountain" using its Venda Anorak.

Pictures in the anorak's advertising campaign feature pictures from both The city and distant outdoor locations, the brand's aim to make the technical watertight bit into a comfortable,"style-conscious" piece.

Design manager Edita Hadravska said she chose"buttery soft" 30D Additionally protecting against the elements.

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