Archroma, a global leader in color and specialty chemicals towards sustainable solutions, announced on 4-March that the production of its new aniline-free* DenisolÂ® Pure Indigo has been accelerated due to the high demand encountered on the market.
Aniline-free DenisolÂ® Pure Indigo 30 liquid was first announced in May 2018 at the Planet Textile Conference held in Canada, and allows a cleaner way to produce the traditional, iconic indigo blue color that consumers associated with denim and jeans.
Archroma makes the DenisolÂ® Pure Indigo 30 dye in the most sustainable way as currently possible. The new dye is produced in Archromaâ€™s facility in Pakistan, a plant that made the headlines in 2012 for being what Archroma believed to be the industryâ€™s first zero liquid discharge plant.
â€œTrue to our commitment towards continuous innovation, Archroma challenges the status quo in the deep belief that we can make our industry sustainable. DenisolÂ® Pure Indigo is result of our efforts to challenge accepted technologies in order to find a better way to advance sustainability, and it is therefore extremely exciting to see that brands, retailers and manufacturers are eager to offer a more sustainable denim to consumers. We owe the successful launch of DenisolÂ® Pure Indigo to the shared vision of the textile value chain to preserve our planet and its people, after all â€“ itâ€™s our natureâ€, comments Alexander Wessels, CEO of Archroma.
Watch the video on aniline-free denim: https://www.youtube.com/watch?v=luZLKsScUZ0
Archroma is a global color and specialty chemicals company headquartered in Reinach near Basel, Switzerland. It operates with 3,000 employees over 35 countries and with 24 production sites. Its three businesses â€“ Brand & Performance Textile Specialties, Packaging & Paper Specialties, and Coatings, Adhesives & Sealants â€“ deliver specialized performance and color solutions to meet customersâ€™ needs in their local markets, touching and coloring peopleâ€™s lives every day, everywhere. Archroma is passionate about delivering leading and innovative solutions, enhancing peopleâ€™s lives and respecting the planet. The company is committed to challenging the status quo in the deep belief that it can make its industry sustainable; an approach reflected in its innovations, world-class quality standards, high service levels and costefficiency. Products enhanced, colors enhanced, performance enhanced â€“ â€œLife enhancedâ€.
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