Global specialty chemicals leader Archroma has introduced AVITERA® SE GENERATION NEXT, expanding the accessibility of its revolutionary AVITERA® SE technology for cost-effective and sustainable dyeing of cellulosic fibers and blends. This advancement, particularly beneficial for dark and extra-dark shades, enhances the cost-to-performance ratio, allowing mills to meet environmental standards set by leading brands while achieving economic viability.

Traditionally, dyeing darker shades presented challenges, requiring higher dye concentration, increased water and energy usage, and additional steps to achieve uniform color. Moreover, dark shades often exhibited faster fading, especially when exposed to sunlight and repeated laundering. AVITERA® SE GENERATION NEXT addresses these challenges by making consistent and long-lasting dark and extra-dark shades achievable in a more sustainable manner, approaching costs comparable to traditional cellulosic dyeing technology.

The technology offers high-speed, low-temperature wash-off, ensuring process reliability and reproducibility. It enables mills to realize significant water and energy savings of up to 50%, along with a reduction of CO2 emissions and effluent discharge by up to 50%. The innovation can also enhance mill output by up to 25% or more. AVITERA® SE GENERATION NEXT's dyes are free from arylamines, including PCA, ensuring excellent fastness properties. The vibrant colors remain intact through repeated home laundering and exposure to light, perspiration, and chlorine.